Urbanized Japanese Fashion

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Soe Fall 2016 Line Makes Sophisticated and Polished Streetwear

— July 28, 2016 — Luxury
Men’s clothing line Soe is known for its urbanized Japanese contemporary fashion by mixing luxury styles with urban culture to create polished streetwear. The relatively new Tokyo-based fashion line's Fall/Winter 2016 collection takes the edge of retro 80s & 90s British street culture and immerses it into high-fashion.

The pieces have deep tones to them, like the faded teal leather jacket or the navy trousers that unexpectedly work with the denim and t-shirts to upgrade the look to sophistication. Interestingly, cable knit sweaters are also integrated into the collection, a 'grandpa' style look that has recently made a comeback.

The Soe Fall/Winter 2016 contemporary fashion line is yet to be released but it demonstrates how men's street culture has become a heavy part of luxury fashion. It's an example of how high-fashion brands are inspired by everyday youth and utilizes their style to sell its own products at a high price point.

Trend Themes

  1. Luxury Streetwear — Luxury fashion brands are taking inspiration from street culture to create sophisticated and expensive streetwear.
  2. Retro 80s & 90s Fashion — Fashion lines are incorporating retro British street culture from the 80s & 90s into contemporary fashion.
  3. Grandpa Style — Older styles such as cable knit sweaters are making a comeback in contemporary fashion.

Industry Implications

  1. Fashion — Fashion brands can leverage street culture to innovate and create unique styles.
  2. Luxury — Luxury brands can incorporate retro and street styles to create high-end, polished streetwear and expand their offerings.
  3. Retail — Retailers can focus on incorporating grandpa styles into their collections to meet the increasing demand for vintage looks in contemporary fashion.
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