Guess is set to launch His + Hers, a unisex clothing collection that offers denim, as well as a range of garments like loungewear, t-shirts, blazers, button-downs and even outerwear in versatile neutral hues.
In the past few years, designers and retailers alike have been embracing the androgynous aesthetic and celebrating the bending of gender norms by creating unisex clothing collections that can be worn by members of both sexes. In regards to this forward-thinking collection, Guess CEO Victor Herrero says: "It is important that Guess, a brand that has always celebrated the male and female form, participates in this new dialogue around how men and women portray themselves."
Beyond just being part of a style that's taking the fashion industry by storm, gender neutrality is reflective of larger cultural and societal shifts.
Key Themes Behind This Trend
- Gender-neutral Clothing
- The emergence of unisex clothing collections presents an opportunity for designers and retailers to meet the growing demand for gender-neutral fashion.
- Androgynous Aesthetic
- The rising popularity of androgynous fashion opens doors for innovative designs that blur traditional gender boundaries.
- Cultural Shift Towards Gender Neutrality
- The increasing acceptance and celebration of gender ambiguity in society brings opportunities for businesses to cater to a more diverse customer base.
Where This Applies
- Fashion Retail
- Fashion retailers can tap into the trend of gender-neutral clothing by offering a wide range of unisex collections in their stores.
- Apparel Manufacturing
- Apparel manufacturers have the chance to innovate and create gender-neutral designs that challenge traditional fashion stereotypes.
- Marketing and Advertising
- Marketing and advertising agencies can help brands navigate the cultural shift towards gender neutrality by developing inclusive campaigns that resonate with diverse audiences.
