One of seven of H&M's featured brand ambassadors, Chance the Rapper, is at the focus of this short H&M and Kenzo ad that was made to promote the clothing that he wears while getting to know him.
By centering the video as an interview, the two brands create something that seems much more genuine than a traditional commercial. In addition to Chance the Rapper, a few of the other H&M and Kenzo ads feature actors like Rosario Dawson and Chloe Sevigny, as well as Xiuhtezcatl Martinez, an environmental activist.
In each, the videos focus on the stories of ambassadors, however the screen is split so that the clothing from the campaign can be more closely highlighted simultaneously.
Why This Trend Is Growing
- Genuine Brand Ambassadors
- Brands can leverage genuine brand ambassadors to create more authentic and relatable promotional content.
- Interview-based Advertisements
- Using interview format in ad campaigns can create a more engaging and informative experience for viewers.
- Split-screen Storytelling
- Split-screen storytelling can be used to simultaneously showcase the featured product and the personal story of an ambassador.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can utilize genuine brand ambassadors and interview-based ads to create unique shopping experiences for customers.
- Advertising
- Advertising agencies can explore the use of interview-based ad formats to captivate and engage audiences in new ways.
- Video Production
- Video production companies can experiment with split-screen storytelling techniques to create visually dynamic and compelling advertisements.
