This humorous Audi auto ad was made to promote its new 'Piloted Driving' feature. In order to show the usefulness of this, the company considers what it would mean for a t-rex who's lost his dignity due to the lack of functional arms.
It introduces this concept with a shot of the dinosaur solemnly looking out at a dreary sky from his window, along with some sad piano music in the background. While doing this, he remembers what his life used to be like -- back when he was a menacing monster who people respected. One day however, a YouTube video of him attempting to make his bed at home with his tiny arms went viral, resulting in a slew of ridicule.
At a loss for how to get back his sense of control, he wandered into an Audi dealership where he learned of its Piloted Driving feature. With this, the auto ad show off the impressiveness of self-driving cars in a way that's unpretentious and comical, making the message stick with consumers.
Depressed Dinosaur Auto Ads
More Stats +/-
Automotive Homeshare Marketing Promotions
Emissions-Cutting Commercial Airliners
Robust Titanium SUVs
Motorized Scooter Suitcases
Revived Rally Cars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.