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Skater-Made Sneaker Campaigns

William Strobeck Made 'KING PUPPY' for the Supreme and Nike Release

— September 15, 2016 — Marketing
William Strobeck is the director of 'KING PUPPY' a skateboarding video that shows some of the sneakers from the collaborative Supreme and Nike 'SB Blazer GT' collection in action.

Included are some other skaters who are likely to be known to fans of the sport, such as Grant Taylor, Kevin Bradley, Eric Koston, Sage Elsesser and Sean Pablo. The video garners its name from an adorable dog however, who introduces the sneakers by carrying one in its mouth.

William Strobeck's video, which is complemented with a soundtrack of old school hop-hop, then pans to the skaters wearing the Supreme and Nike designs as they do an impressive series of tricks. With the efforts of William Strobeck, the creations of the two brands are exposed to some of its most prominent consumers.
Trend Themes
1. Skater-made Sneaker Campaigns - Skateboarders are being increasingly employed by major brands to create authentic and engaging marketing content.
2. Collaborative Streetwear Collections - Streetwear companies like Supreme and Nike are leveraging their cultural clout by collaborating with street artists and skateboarding professionals.
3. Music-driven Sneaker Promotions - Brands like Supreme and Nike are utilizing music to strengthen the suaveness and cool-factor of their products in the minds of young consumers.
Industry Implications
1. Fashion and Apparel - Streetwear companies like Supreme and Nike are innovating in their marketing strategies by hiring creative talent outside the traditional fashion industry.
2. Skateboarding - The sport and its culture remain a rich source of creative inspiration for major brands like Supreme and Nike.
3. Music - Music marketing is evolving in creative ways as brands seek to tap into audiences by leveraging their favorite songs and artists.
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