As this compilation of October 2016 performance fashion concepts illustrates, brands that specialize is crafting clothing that is targeted towards athletes are taking steps to ensure that styles are as visually appealing as they are functional.
While Kanye West's been trying his hand at translating his now iconic YEEZY Boost model into a cleat for professional American football players, Puma enlisted the ever-confident model Cara Delevingne to get behind its campaign that promotes feminine power. Meanwhile, famed teen dancer Maddie Ziegler created her own clothing line, which boasts styles that are versatile in terms of wearability and movement alike.
Other examples in this compilation of October 2016 performance fashion concepts include NikeLab's expansion on its packable apparel collection so that travel is easier than ever for athletes and Free-D's formulation of a flexible garment that's made with 3D printing technology.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
