As a means of celebrating its 40th anniversary, MCM joined with Christopher Raeburn, a high-profile British designer, to create a series of camouflage apparel that adapts the well-worn print for an aesthetic that verges on futuristic.
The fashion label and the designer do this by giving the different patches of color that make up the camouflage apparel a more mechanical structure -- transforming it to be more geometrically inclined. In addition to this, MCM and Christopher Raeburn make use of unconventional colorways for the print, with gray, white and black marking a selection, as well as yellow and purple themes marking others.
In addition to functioning as statement-worthy and fashionable wardrobe additions, the camouflage apparel is made with technical material that does well in protecting its wearer from the elements.
What's Driving This Trend
- Modernized Camouflage
- Designers are altering the classic camouflage print to create a more futuristic and geometrically inclined look.
- Unconventional Colorways
- Fashion brands are using unconventional color themes such as gray, white, black, yellow, and purple for the camouflage print.
- Technical Apparel
- Camouflage apparel is being made with technical materials that offer protection from the elements in addition to being fashionable.
Who This Affects Most
- Fashion
- Fashion brands have an opportunity to incorporate a modernized camouflage print into their collections, using unconventional colors and technical materials.
- Outdoor Apparel
- Outdoor apparel brands can create technical camouflage apparel that offers protection from the elements, while still being fashionable.
- Military Apparel
- Military apparel companies can explore modernizing the classic camouflage print to create a more futuristic and geometrically inclined look.
