Cycling is an eco-friendly and healthy way to get around, but cycling at night can be dangerous without the safety provided by the apparel in Lumo's London Central Collection. The stylish gear in Lumo's suite come equipped with powerful, waterproof LED strips sewn directly into the fabric, making cyclists visible at night from over 400 meters away.
During the day, Lumo's apparel looks indistinguishable from any other piece of street clothing. At night though, the front and back of the various pieces illuminate with white and red LEDs to help cyclists stay safe on the roads.
Lumo's collection comes with three pieces of apparel. The Clissold Bomber is a water-repelling bomber jacket with LEDs down the front zipper and along the back hem. The Holloway Gilet is a vest with the same LEDs. Finally, the Brixton Messenger Bag is a shoulder-sling bag with LEDs in the strap and along the top flap.
What's Driving This Trend
- Led-infused Apparel
- Disruptive innovation opportunity: Explore the integration of LED technology into other types of clothing, such as activewear or safety gear.
- High-visibility Fashion
- Disruptive innovation opportunity: Develop stylish and functional high-visibility apparel for industries beyond cycling, such as construction or outdoor recreation.
- Day-to-night Transformation
- Disruptive innovation opportunity: Create clothing that seamlessly transitions from daywear to nightwear, incorporating hidden or transformable LED elements.
Who This Affects Most
- Sports Apparel
- Disruptive innovation opportunity: Incorporate LED technology into sportswear, enhancing visibility and safety for athletes during training or competitions.
- Safety Equipment
- Disruptive innovation opportunity: Integrate LED strips into safety gear, such as helmets or vests, to increase visibility and reduce accidents in hazardous work environments.
- Fashion Accessories
- Disruptive innovation opportunity: Design LED-infused accessories, like bags or hats, that offer both style and functionality, catering to fashion-forward consumers.
