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Breathable Bicycle Raincoats

The Cyclist Raincoat is Exceptionally Designed for Movement

— September 13, 2016 — Lifestyle
Looking for a bicycle raincoat that's not a poncho can be hard, so the Cyclist Raincoat is here is help riders everywhere look and ride better.

Unisex in design, the Cyclist Raincoat is minimalistic in style, inherently lightweight and, while waterproof, features a breathable aesthetic for maximum comfort. The length enables riders to stay dry from top to bottom without having to feel restricted.

The Cyclist Raincoat features the ability to be fastened around the wearers legs for increased safety and performance. The built-in hood features a design that allows for total vision without obstruction to keep riders aware of their surroundings.

The Cyclist Raincoat is currently being funded as part of a Kickstarter campaign and, although designed as a bicycle raincoat, can be worn off the roads as a traditional piece of rain gear.
Trend Themes
1. Minimalistic Style - Disruptive innovation opportunity: Develop minimalistic raincoats for other outdoor activities that prioritize style and movement.
2. Breathable Aesthetic - Disruptive innovation opportunity: Create breathable apparel for other sports or activities that require protection from the elements.
3. Integrated Safety Features - Disruptive innovation opportunity: Design rain gear with built-in safety features for different outdoor pursuits.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity: Explore new materials and technologies to create innovative outdoor apparel that offers both protection and style.
2. Sporting Goods - Disruptive innovation opportunity: Integrate performance-enhancing features into sporting goods products for improved comfort and functionality.
3. Fashion Accessories - Disruptive innovation opportunity: Develop fashionable and functional accessories that can be worn in various weather conditions.
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