Packable Running Jackets

NikeLab and Stone Island Created Jackets That Can Fold Up Inside a Pocket

NikeLab and Stone Island are continuing a collaborative relationship with one another with the introduction of a new series of running jackets.

The apparel is lightweight yet highly functional -- with the innovative nylon material used working to repel water and the discomfort of windburn with ease. The types of nylon it makes use of are titled the Hyper Light Membrana and the Membrana 3L TC, both of which work together to succeed in this function.

In addition, the running jackets from NikeLab and Stone Island are perfect for traveling, as the apparel can be quickly folded down and turned into its own pocket. In order to enhance this feature, the brands include a strap that allows the running jackets to be slung over the shoulder and carried.

Lightweight Running Jackets
Opportunity to create lightweight and functional running jackets that repel water and windburn with ease.
Packable Apparel
Opportunity to design apparel that can be quickly folded down and turned into its own pocket for easy transportation.
Collaborative Fashion
Opportunity to explore collaborative partnerships in the fashion industry to create innovative and functional apparel.

Sectors Adopting This

Sportswear
The sportswear industry can leverage lightweight materials and innovative designs to create high-performance running jackets.
Outdoor Gear
Opportunity for the outdoor gear industry to develop packable apparel for adventurers and travelers.
Fashion Technology
Fashion technology companies can explore the use of innovative materials and techniques to create functional and fashionable clothing.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 14%
Freshness 8%

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