'Sculptek' is the name of a new athletic fabric technology from Athleta that's more thatn just breathable, sweat-wicking and odor-resistant. Garments like capri pants, sports bras and tank tops that are made with this innovative fabric are entirely seamless, which helps to eliminate what the brand calls "pinch points" that typically inhibit movement.
These innovative new pieces from Athleta made with the dense Sculptek material are being launched as part of the Stealth Collection, which is aimed at making women feel "sculpted and strong."
With the rise of athleisure, these garments will make for ultra-comfortable pieces for women to wear in the gym and beyond without feeling restricted by the limitations of their clothing's construction.
What's Driving This Trend
- Seamless Garments
- The seamless design of Athleta's 'Sculptek' fabric creates an opportunity for other brands to innovate and create clothing that eliminates constriction points.
- Innovative Athletic Fabrics
- Athleta's 'Sculptek' technology presents an opportunity for brands to develop new fabrics that offer enhanced performance and comfort for athletes and beyond.
- Performance Athleisure
- As athleisure continues to trend, the demand for athletic clothing that offers both performance and style is increasing, making room for more brands to fill this gap with innovative materials like 'Sculptek'.
Who This Affects Most
- Athletic Apparel
- The introduction of 'Sculptek' technology in the Stealth Collection creates an opportunity for athletic apparel brands to innovate with more performative and comfortable fabrics.
- Fashion
- 'Sculptek' technology bridges the gap between fashion and function as athleisure continues to trend, presenting an opportunity for fashion brands to incorporate innovative fabrics into their offerings.
- Fabric Manufacturing
- The development of innovative athletic fabrics like 'Sculptek' creates an opportunity for fabric manufacturers to explore new materials that offer enhanced performance and comfort for athletes and beyond.
