'Très Bien,' a fashion label that's based in Stockholm, Sweden, released its 2016 Fall/Winter loobook -- which touts retro athletic clothing and classic menswear styles.
What's different about the brand's offerings is its adamant strive towards simplicity, which works to infuse the clothing with a more mature and versatile feel. It does this by including little to no accessories -- allowing the solid structures and monochromatic colorways to speak volumes instead.
Although many of the classic menswear styles that Très Bien includes are unmarked by patterns or vibrant tones, the brand is sure to include a few standout pieces that contrast this and therefore diversify its range. One piece that especially does this is a bright ocean blue sweater -- a rather surprising inclusion for the lookbook that's otherwise almost entirely neutral.
Why This Trend Is Growing
- Simplified Sportswear
- Opportunity for fashion brands to focus on pared-down and versatile designs that offer a more mature and modern aesthetic.
- Monochromatic Colorways
- Opportunity for fashion brands to create statement pieces using solid colors and simple designs.
- Contrast Pieces
- Opportunity for fashion brands to create standout pieces that contrast with an otherwise neutral collection.
Industries Being Reshaped
- Fashion
- Opportunity for fashion brands to capitalize on the trend towards simple, versatile designs with stylish yet understated offerings.
- Athletic Apparel
- Opportunity for athletic apparel brands to simplify their designs and utilize monochromatic colorways to create versatile yet stylish options for consumers.
- Menswear
- Opportunity for menswear brands to embrace minimalism and focus on creating simple, well-tailored designs to appeal to modern fashion-conscious men.
