A new adidas ad titled 'Sport Needs Creators' is circulating, as are rumors that it supposedly targets the slogan of Nike, as well as quotes from its representatives, going along with.
As HYPEBEAST reports, the statement included in the adidas ad that says "If you call yourself an athlete create something" is possibly a reference against Nike's claim of "If you have a body, you are an athlete."
Although its not clear that it's the brand's direct goal in doing this, it makes itself standout from its competitor by showing itself as unique in its mantra. In order to do this, the adidas ad features high-profile athletes like Paul Pogba, Von Miller, Brandon Ingram and Aaron Rodgers, with each maintaining that success is about originality, rather than just hard work alone. With this in mind, the adidas ad tells viewers to embrace their individuality and not be afraid to break the boundaries set out for them, encouraging them to create instead of conform.
Key Themes Behind This Trend
- Athlete Empowerment
- Disruptive innovation opportunity: Brands can tap into the trend of empowering athletes to embrace their individuality and create unique experiences.
- Challenging Competitor Slogans
- Disruptive innovation opportunity: Companies can use creative advertising to challenge and differentiate themselves from their competitors.
- Originality as Key to Success
- Disruptive innovation opportunity: Businesses can focus on promoting the value of originality and creativity as essential factors for success in sports.
Where This Applies
- Sporting Goods
- Disruptive innovation opportunity: Companies can develop innovative products that cater to athletes' desire for self-expression and individuality.
- Advertising
- Disruptive innovation opportunity: Agencies can explore unconventional marketing strategies that challenge traditional slogans and resonate with consumers.
- Athletic Apparel
- Disruptive innovation opportunity: Brands can emphasize the importance of unique and customizable athletic wear that allows athletes to express their personal style.
