During the Emmy Awards, Apple debuted a series of iPhone 7 ads that promote some of its most standout features.
In its 'Midnight' short, the tech giant states that "It's practically magic" -- speaking to the device's ability to capture stunning scenes in low-light settings and work well even when coated in water. In this iPhone 7 ad, the company illustrates this by having a sleepless skateboarder go for a midnight ride. He picks up the device and heads out, crouching down in sprinklers to get a shot and traveling across the city to capture it while most are sleeping.
In another, dubbed 'Morning Ride,' the iPhone 7 ad shows a cyclist readying to go out during a massive thunderstorm, with his device hinged to the handle bars so he can film the whole experience.
Why This Trend Is Growing
- Low-light Photography
- Opportunities for camera technology companies to develop more advanced low-light photography features.
- Water-resistant Technology
- Potential for waterproof phone cases industry to expand and improve upon current offerings.
- Outdoor Adventure
- Rise of adventure-related products and experiences catering to consumers seeking to capture their outdoor escapades.
Industries Being Reshaped
- Smartphone Manufacturing
- Smartphone manufacturers can incorporate waterproof designs and advanced camera features into their products.
- Accessories and Cases
- Companies can focus on developing waterproof and shock-proof cases for smartphones.
- Outdoor Gear
- Outdoor gear manufactures can develop and market products to outdoor enthusiasts who want to document their activities with water-resistant devices.
