The English mustard brand Coleman's recently launched a new ad campaign to highlight the strength of its mustard. With the growing demand for spicy and flavorful condiments, the new ads perfectly convey the fact that Coleman's brings the heat.
The new TV and print campaign consists of several ads that show scenarios in which mustard fans have gone a bit too far with the condiment. In one ad, a father is seen gargling in a kiddie bowl after topping his hot dog with a bit too much of the condiment. The ad ends with the tongue-in-cheek tagline "Easy Does It."
The new campaign helps Coleman's revamp its brand identity for a new generation by focusing on the distinct heat of its product.