Wild Turkey, a bourbon brand that's proudly based in Kentucky, followed up a series of promotional spots that review its history with one that was formulated by Matthew McConaughey himself, who took on the role of creative director.
Dubbed 'The Journey Begins,' the commercial begins with a bar scene, which shows the bourbon brand's product being slowly poured over ice. Quickly, the energy picks up and the waitress who ordered the drink takes it out onto the dance floor.
She walks across the bar, passing people vivaciously dancing to live jazz music and ends up outside. Once there, she comes across a suave Matthew McConaughey, who happens to be playing a piano against a sunset, who eagerly takes the glass of Wild Turkey when it arrives.