David Ortiz is likely the greatest designated hitter in the history of Major League Baseball, but, when it comes to advertising for beef jerky, the Red Sox's living legend gets outshone by JerkyBot. As part of an ad campaign for Chef's Cut Jerky, the Thinkmodo team created the JerkyBot drone: a flying snack tray.
The viral video for Chef's Cut features Big Papi explaining his love of beef jerky and the convenience of the JerkyBot, with the creator behind the drone giving a high level overview of how it works. And, of course, the video is full of (tongue in cheek) shots of the World Series champ snacking with the JerkyBot while he carries out household chores.
Though the jerky drone may look like CGI, Thinkmodo avers that it actually developed working prototypes of the JerkyBot just for this campaign.
What Makes This Trend Stand Out
- Snack-carrying Drones
- The use of drones to carry and deliver snacks can disrupt the delivery and convenience industries.
- Celebrity-endorsed Drones
- The use of drones as a celebrity endorsement tool can disrupt the advertising and marketing industries.
- Edible Product Drones
- The use of drones to deliver edible products can disrupt the food and beverage industries.
Sectors Adopting This
- Delivery Industry
- The delivery industry can integrate drones to improve and expand their delivery services with snack-carrying drones.
- Advertising Industry
- The advertising industry can use drone technology to create celebrity-driven campaigns for products using celebrity-endorsed drones.
- Food Industry
- The food industry can integrate drones to create new ways of delivering fresh and hot meals and snacks with edible product drones.
