Dolmio is a maker of pasta sauces that often conveys the importance of spending technology-free quality time with family in its marketing, particularly around the dinner table.
In the past, Dolmio created the 'Pepper Hacker,' or a device disguised as a pepper mill that's capable of cutting a Wi-Fi connection to redirect attention away from devices at the dinner table and back to the people that surround it.
'The Look Up Experiment' by Dolmio is a new take on this concept that depicts several young children sitting at the dinner table who are unable to look away from the screen of phones and tablets. In the background, the families make a number of swaps, so that by the time the child looks up, they are in a completely different environment and surrounded by strangers that are oddly dressed in the same outfits as their family members. Shortly after this, the families reveal the prank by coming out of hiding from the next room.
What Makes This Trend Stand Out
- Technology-free Quality Time
- Disruptive innovation opportunity: Developing products or services that encourage and facilitate technology-free quality time for families.
- Digital Detox Tools
- Disruptive innovation opportunity: Creating innovative devices or applications that help individuals and families disconnect from technology during meal times.
- Experiential Marketing
- Disruptive innovation opportunity: Using interactive and immersive experiences to convey important messages and values to consumers.
Sectors Adopting This
- Food and Beverage Industry
- Disruptive innovation opportunity: Developing food or beverage products that promote technology-free dining experiences and family bonding.
- Consumer Electronics Industry
- Disruptive innovation opportunity: Designing and manufacturing devices or accessories that help individuals limit their technology usage during meals.
- Marketing and Advertising Industry
- Disruptive innovation opportunity: Creating unconventional and engaging marketing campaigns that resonate with consumers and promote meaningful connections.
