Playing on Canada's love of hockey and coffee, Tim Hortons has released a new ad that follows NHL stars Sidney Crosby and Nathan MacKinnon as they make a coffee run in Halifax. The ad plays on the popularity of last year's drive-thru videos while also helping customers gear up for the upcoming hockey season.
In an ad titled 'Loading Up,' top NHL players Crosby and MacKinnon can be seen making a coffee run in their home province of Nova Scotia. Both players don the classic Tim Hortons uniform as they drive around town in a bright red truck. Like many Canadians do each day, they pull up to the Tim Hortons drive-thru and order their favorite Timmies items. The hockey stars then make their way inside to pick up the precious cargo that will be delivered to people across town.
The commercial cleverly taps into several Canadian themes to effectively convey the brand's identity.
What Makes This Trend Stand Out
- Brand-endorsed Marketing Campaigns
- Disruptive innovation opportunity: Explore partnerships with influential athletes to create branded advertisements that resonate with target audiences.
- Local-specific Advertising
- Disruptive innovation opportunity: Tailor marketing campaigns to specific regions or provinces, leveraging local identities and interests to create a deeper connection with consumers.
- Cross-promotion
- Disruptive innovation opportunity: Collaborate with other popular brands or industries, such as sports, to amplify brand visibility and reach a wider audience.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Introduce unique collaborations or limited-edition products tied to popular sports events, targeting fans and enthusiasts.
- Advertising and Marketing
- Disruptive innovation opportunity: Implement innovative advertising strategies that incorporate beloved athletes to capture consumers' attention and drive brand engagement.
- Sports and Entertainment
- Disruptive innovation opportunity: Develop partnerships with high-profile athletes to create unique content and experiences that bridge the gap between sports and consumer brands.
