Playing on Canada's love of hockey and coffee, Tim Hortons has released a new ad that follows NHL stars Sidney Crosby and Nathan MacKinnon as they make a coffee run in Halifax. The ad plays on the popularity of last year's drive-thru videos while also helping customers gear up for the upcoming hockey season.
In an ad titled 'Loading Up,' top NHL players Crosby and MacKinnon can be seen making a coffee run in their home province of Nova Scotia. Both players don the classic Tim Hortons uniform as they drive around town in a bright red truck. Like many Canadians do each day, they pull up to the Tim Hortons drive-thru and order their favorite Timmies items. The hockey stars then make their way inside to pick up the precious cargo that will be delivered to people across town.
The commercial cleverly taps into several Canadian themes to effectively convey the brand's identity.