With summer in full swing, the August 2016 beverage trends reveal an emphasis on beverages that are not only cool and refreshing, but also exciting to drink.
When it comes to cooling summer beverages, iced teas have become a popular choice among consumers -- particularly among those looking for a caffeine-free drink option. These tea-based drinks range from traditional varieties such as green tea to flavored options such as peach raspberry.
Coinciding with the popularity of iced tea is the ongoing demand for cold brew. More specifically, the August 2016 trends reveal that nitrogen-infused cold brew is becoming the latest way to enjoy coffee during the warm summer months. This carbonated drink is available at coffee shop chains such as Starbucks and The Coffee Bean & Tea Leaf, as well as in ready-to-drink bottles such as the ones produced by Califia Farms.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
