The newest addition to the Fever-Tree tonic range is the 'Aromatic Tonic Water,' which takes inspiration from a 19th century recipe that was once used by the Royal Navy. The tonic water is made with angostura bark extract that's sourced from South America, as well as quinine, a classic tonic water ingredient with a distinctive bitter flavor. The addition of this bark ingredient gives the water a light pink tint, which is ideal for making a pink gin and tonic beverage.
In terms of flavor, the Fever-Tree Aromatic Tonic Water is said to have a sweet and spicy taste from cardamom, pimento berry and ginger.
This drink was previously introduced at Fever-Tree’s World Gin Day pop-up in London, which played up some of the roles in medicine that tonic water used to play in the past.
What's Driving This Trend
- Aromatic Tonic Water
- Aromatic tonic water with unique flavors derived from cardamom, pimento berry, and ginger.
- 19th Century Recipe
- Adapting historic recipes for modern tonic water, bringing a touch of nostalgia and flavor variety.
- Pink Gin and Tonic
- Creating a visually appealing and flavorful twist on the classic gin and tonic with the addition of angostura bark extract.
Who This Affects Most
- Beverage Industry
- Opportunity for the beverage industry to experiment with unique flavors and historical recipes that appeal to consumers seeking new drinking experiences.
- Craft Cocktail Bars
- Craft cocktail bars can attract customers by offering innovative and nostalgic tonic water options for creative drink concoctions.
- Health and Wellness Sector
- The health and wellness sector can incorporate historic remedies into tonic water products, highlighting the natural ingredients and traditional health benefits.