Historic Tonic Water

The 'Aromatic' Fever-Tree Tonic Was Inspired by a 19th Century Navy Recipe

The newest addition to the Fever-Tree tonic range is the 'Aromatic Tonic Water,' which takes inspiration from a 19th century recipe that was once used by the Royal Navy. The tonic water is made with angostura bark extract that's sourced from South America, as well as quinine, a classic tonic water ingredient with a distinctive bitter flavor. The addition of this bark ingredient gives the water a light pink tint, which is ideal for making a pink gin and tonic beverage.

In terms of flavor, the Fever-Tree Aromatic Tonic Water is said to have a sweet and spicy taste from cardamom, pimento berry and ginger.

This drink was previously introduced at Fever-Tree’s World Gin Day pop-up in London, which played up some of the roles in medicine that tonic water used to play in the past.

Aromatic Tonic Water
Aromatic tonic water with unique flavors derived from cardamom, pimento berry, and ginger.
19th Century Recipe
Adapting historic recipes for modern tonic water, bringing a touch of nostalgia and flavor variety.
Pink Gin and Tonic
Creating a visually appealing and flavorful twist on the classic gin and tonic with the addition of angostura bark extract.

Who This Affects Most

Beverage Industry
Opportunity for the beverage industry to experiment with unique flavors and historical recipes that appeal to consumers seeking new drinking experiences.
Craft Cocktail Bars
Craft cocktail bars can attract customers by offering innovative and nostalgic tonic water options for creative drink concoctions.
Health and Wellness Sector
The health and wellness sector can incorporate historic remedies into tonic water products, highlighting the natural ingredients and traditional health benefits.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 43%
Freshness 8%