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Wafer-Flavored Lattes

Starbucks Japan's Caramel Latte is Infused With a Waffle Cone Taste

— July 20, 2016 — Lifestyle
Starbucks Japan is offering a fusion between hot beverages and sweet desserts with its Caramel Latte infused with Waffle Cone notes. The drink incorporates the waffle cone often seen used in ice cream servings as a flavoring option to the caramel latte as part of the 'Chilled Cup Series' that offers the chain's popular drinks pre-made for on-the-go consumption.

The Caramel Latte is a pre-made beverage that is served ready to for consumers looking for a more convenient option. The drink contains sweet and salty notes paired with a waffle cone syrup inspired by the beloved summer ice cream treat. The note of toasted wafer complements the caramel to create a tantalizing, sweet aroma.

The limited edition beverage is available at Starbucks Japan locations as well as grocery and convenient stores.
Trend Themes
1. Sweet/dessert-inspired Beverages - Opportunity for cafes and beverage companies to create unique flavor combinations that appeal to consumers looking for indulgent options.
2. Convenient/on-the-go Beverages - Opportunity to create pre-made beverages that cater to busy consumers looking for quick and easy options.
3. Flavor-infused Beverages - Opportunity to experiment with flavor profiles and offer unique, one-of-a-kind beverages that stand out in a crowded market.
Industry Implications
1. Cafes - Opportunity to create unique and indulgent beverage options that cater to consumer demand for sweet and dessert-inspired flavors.
2. Beverage Companies - Opportunity to innovate and experiment with flavor profiles to create one-of-a-kind beverages that appeal to coffee and tea drinkers.
3. Grocery/convenience Stores - Opportunity to stock pre-made beverages that cater to on-the-go consumers looking for quick and convenient drink options.
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