What is the trend of affogato-style frappuccinos?

The addition of Affogato-Style Frappuccinos to Starbucks' menu presents an opportunity for other coffee chains to create their own twist on this traditional Italian dessert-inspired drink.

What is the trend of hybrid coffee treat?

The popularity of the Affogato-Style Frappuccino shows a growing consumer interest in unique and innovative coffee beverages that combine different flavors and textures.

What is the trend of extra shot of espresso?

The demand for an extra dose of caffeine in coffee drinks indicates a potential market for specialized espresso-focused beverages that cater to caffeine enthusiasts.

What are the implications for the coffee chains industry?

The rise of Affogato-Style Frappuccinos creates a disruptive innovation opportunity for coffee chains to introduce their own variations of this espresso and gelato-inspired drink to attract customers.

What are the implications for the beverage manufacturers industry?

Beverage manufacturers can capitalize on the trend of hybrid coffee treats like the Affogato-Style Frappuccinos by developing ready-to-drink versions that offer convenience and the same indulgent coffee experience.

What are the implications for the café and dessert establishments industry?

Cafés and dessert establishments can explore the opportunity to create their own unique spins on Affogato-Style Frappuccinos, attracting customers with innovative flavor combinations or customizable options.

Affogato-Style Coffees : Affogato-Style Frappuccinos

Starbucks Recently Added Affogato-Style Frappuccinos to Its Menu

Katherine Pendrill — July 8, 2016 — Lifestyle

References: news.starbucks & refinery29

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Drawing inspiration from a popular Italian treat, Starbucks recently announced the addition of new Affogato-Style Frappuccinos to its menu. Hot on the heels of its new granitas, the espresso-topped drinks give consumers another way to enjoy their favorite Starbucks Frappuccinos.

The new Affogato-Style Frappuccino is a hybrid coffee treat inspired by a traditional Italian treat. In Italy, dinner is usually followed by a scoop of gelato topped with a shot of hot espresso. The Starbucks version of this dessert consists of an extra shot of espresso poured over its existing Frappuccino blended beverages. As the company describes in a press release for the new drink: "the hot espresso mingles with the icy Frappuccino to create creamy pockets of coffee."

For those looking for an extra dose of caffeine, these new espresso-topped Frappuccinos are the perfect choice.

Trend Themes

Affogato-style Frappuccinos — The addition of Affogato-Style Frappuccinos to Starbucks' menu presents an opportunity for other coffee chains to create their own twist on this traditional Italian dessert-inspired drink.
Hybrid Coffee Treat — The popularity of the Affogato-Style Frappuccino shows a growing consumer interest in unique and innovative coffee beverages that combine different flavors and textures.
Extra Shot of Espresso — The demand for an extra dose of caffeine in coffee drinks indicates a potential market for specialized espresso-focused beverages that cater to caffeine enthusiasts.

Industry Implications

Coffee Chains — The rise of Affogato-Style Frappuccinos creates a disruptive innovation opportunity for coffee chains to introduce their own variations of this espresso and gelato-inspired drink to attract customers.
Beverage Manufacturers — Beverage manufacturers can capitalize on the trend of hybrid coffee treats like the Affogato-Style Frappuccinos by developing ready-to-drink versions that offer convenience and the same indulgent coffee experience.
Café and Dessert Establishments — Cafés and dessert establishments can explore the opportunity to create their own unique spins on Affogato-Style Frappuccinos, attracting customers with innovative flavor combinations or customizable options.

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