Orange and beets are two fresh ingredients that are rarely ever combined, except in refreshing summer salads—but Natalie's two-ingredient Orange Beet juice makes it possible for consumers to get a taste of both in the form of a beverage.
The handcrafted beverage is made with only Florida oranges and beet purée, boasting a formula that's free from preservatives, additives and any added sugars. When it comes to processing, Natalie's describes that this juice is "gourmet pasteurized," meaning that time and temperatures are reduced in order to help the drink retain the most enzymes and nutritional value possible.
Some of the other orange juice hybrids that are produced by Natalie's include Orange Mango and Orange Pineapple.
What Makes This Trend Stand Out
- Fresh Ingredient Combos
- The combination of unexpected fresh ingredients in this juice opens up opportunities for creating unique flavor combinations in other food and beverage products.
- Clean Label Beverages
- The emphasis on being preservative-free, additive-free, and sugar-free in this juice highlights the growing demand for clean label and healthier beverage options.
- Gourmet Pasteurization
- The use of a gourmet pasteurization process in this juice showcases the potential for innovative processing methods that prioritize nutrient retention and quality.
Sectors Adopting This
- Juice and Beverage Manufacturing
- The creation of unique ingredient combinations and clean label beverages presents opportunities for innovation and product differentiation within the juice and beverage manufacturing industry.
- Food and Flavor Development
- The utilization of unexpected flavor combinations in this juice sparks disruption opportunities in food and flavor development, enabling the creation of new and exciting taste experiences.
- Health and Wellness Products
- The emphasis on nutritional value and clean labeling in this juice aligns with the growing demand for healthier options, encouraging disruptive innovation in the health and wellness product industry.
