The Uncle Matt's Organic Matt50 Orange Juice Beverage is Probiotic
Michael Hemsworth — March 4, 2022 — Marketing
References: unclematts & foodbev
The Uncle Matt's Organic Matt50 orange juice beverage is a new refreshment from the brand that's focused on providing consumers a drink that checks a number of boxes when it comes to their dietary preferences.
The drink is reported to contain half the sugar and calories as regular orange juices on the market, and is enriched with 100% vitamin C. The product also features organic stevia for additional sweetness along with one-gram of prebiotics and one-billion probiotics in every eight-ounce serving.
VP of Marketing and Innovation Susan McLean spoke on the new Uncle Matt's Organic Matt50 orange juice beverage saying, "…We are excited to offer consumers who are seeking a great-tasting, lower sugar and calorie option with the launch of Matt50. You can now have your juice and drink it too with just 50 calories per serving. Sweetened with organic stevia, Matt50 delivers on taste and nutrition with a delicious blend of sun-kissed oranges, 100% of vitamin C per serving as well as prebiotics and probiotics for immune and digestive health support.”
The drink is reported to contain half the sugar and calories as regular orange juices on the market, and is enriched with 100% vitamin C. The product also features organic stevia for additional sweetness along with one-gram of prebiotics and one-billion probiotics in every eight-ounce serving.
VP of Marketing and Innovation Susan McLean spoke on the new Uncle Matt's Organic Matt50 orange juice beverage saying, "…We are excited to offer consumers who are seeking a great-tasting, lower sugar and calorie option with the launch of Matt50. You can now have your juice and drink it too with just 50 calories per serving. Sweetened with organic stevia, Matt50 delivers on taste and nutrition with a delicious blend of sun-kissed oranges, 100% of vitamin C per serving as well as prebiotics and probiotics for immune and digestive health support.”
Trend Themes
1. Low-calorie Beverages - The development of low-calorie beverages that are enriched with vitamins and prebiotics and probiotics is a disruptive innovation opportunity.
2. Organic Stevia Products - The increasing demand for organic stevia products, particularly for use as a sweetener in low-calorie beverages, presents a disruptive innovation opportunity.
3. Functional Beverages - The growing popularity of functional beverages that offer health benefits such as immune and digestive health support, presents a disruptive innovation opportunity.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend towards low-calorie, vitamin-enriched, prebiotic and probiotic beverages with organic stevia-based sweeteners for disruptive product innovation.
2. Organic Food Industry - The organic food industry can develop new stevia-sweetened products that target health-conscious consumers who seek lower calorie options with added vitamins and functional benefits such as prebiotics and probiotics.
3. Nutraceutical Industry - The nutraceutical industry can capitalize on the trend towards functional beverages by developing products that offer immune and digestive health support with added vitamins and all-natural ingredients such as organic stevia and fruit extracts.
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