Uncle Matt's Organic introduces the 'Superfruit Punch,' a new juice beverage with dark sweet cherries, blueberries, and black elderberry. The new product contains only 45 calories per 8 oz. serving and has no cane sugar, preservatives, or artificial flavoring.
“We are thrilled with our newest better-for-you boosted beverage, Uncle Matt’s Organic® Superfruit Punch,” said Susan McLean, VP of Marketing and Innovation at Uncle Matt’s Organic®. “With 100% Vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time."
'Superfruit Punch' arrives in a 52 oz. bottle and will be sold at Sprouts, Whole Foods, and on the brand's DTC website.
Image Credit: Uncle Matt's Organic
What's Driving This Trend
- Functional Superfruit Punch
- Opportunity for creating innovative functional beverages that combine various superfruits for added health benefits.
- Better-for-you Boosted Beverage
- Growing demand for healthier beverage options that are low in calories, sugar, and artificial ingredients.
- Antioxidant-rich Drinks
- Increasing market for beverages rich in antioxidants that promote overall health and well-being.
Who This Affects Most
- Organic Beverage Industry
- Uncle Matt's Organic® leading the way in the organic beverage industry with their new functional Superfruit Punch.
- Functional Beverage Industry
- Opportunity for other functional beverage companies to create innovative products that offer specific health benefits.
- Retail Industry
- Sprouts, Whole Foods, and online sales on Uncle Matt's Organic® DTC website provide sales opportunities for retailers in the organic beverage market.
