Cold-Pressed Chia Seed Drinks

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These Cold-Pressed Juices are Packed with Superfood Ingredients

— July 13, 2016 — Lifestyle
The European brand 'Wow' recently released a line of cold-pressed chia seed drinks that cater to consumers looking for a way to pack more superfoods into their diet. Available in four delicious flavors and bursting with powerful nutritional properties, the seed-based drinks are perfect for health-conscious consumers.

The new Wow beverage range consists of fruit and vegetable juice blends infused with chia seeds. After cold-pressing the raw fruits and vegetables, hydrated chai seeds are added for an additional nutritional boost. Chia seeds are often considered a superfood because they are high in protein and fiber, which can increase metabolic health and help ward off cravings. The seeds are also rich in omega-3, which is often attributed to lower cholesterol levels and reduced blood pressure.

For those who are looking for a healthy alternative to high-sugar fruit juices, these chia seed beverages are a perfect option.

Trend Themes

  1. Superfood Beverages — There is an opportunity for brands to market healthy, nutrient-dense beverages to health-conscious consumers.
  2. Hydrating Chia Seeds — There is an opportunity for businesses to incorporate hydrating chia seeds into other food and beverage products.
  3. Cold-pressed Juices — There is an opportunity for the cold-pressed juice industry to expand and incorporate unique, nutrient-rich ingredients like chia seeds.

Industry Implications

  1. Beverages — The beverage industry can expand its product line to include healthy, nutrient-dense superfood beverages.
  2. Food — The food industry can incorporate hydrating chia seeds into various products, such as energy bars or breakfast cereals.
  3. Cold-pressed Juices — The cold-pressed juice industry can incorporate unique, nutrient-rich ingredients like chia seeds to expand its product line and offerings.
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