This Iced Coffee Bottle is Cleverly Branded as 'Black Medicine'
Laura McQuarrie — June 30, 2016 — Lifestyle
References: blackmedicine & trndmonitor
This iced coffee bottle branded 'Black Medicine' boasts a formula that's unsweetened, 50% stronger than normal coffee with no artificial Ingredients or added dairy. The 11-ounce bottles of iced coffee are not cold-brewed, but processed in a manner that maximizes the flavor, while also decreasing bitterness of the coffee. Black Medicine says "All that we tell people is that we brew it hot, in a pressurized nitrogen atmosphere, in small, carefully controlled batches."
With the rise in health consciousness, medicinal branding has become a popular way to attract attention to food and beverage products that boast properties that are different from others on the market.
Black Medicine is available in three types, including the original pressure-brewed Iced Coffee, as well as an Iced Latte and an Iced Mocha.
With the rise in health consciousness, medicinal branding has become a popular way to attract attention to food and beverage products that boast properties that are different from others on the market.
Black Medicine is available in three types, including the original pressure-brewed Iced Coffee, as well as an Iced Latte and an Iced Mocha.
Trend Themes
1. Medicinal Branding - Using medicinal branding to promote food and beverage products with unique properties.
2. Pressure-brewing - Utilizing pressurized nitrogen atmosphere to maximize flavor and decrease bitterness in coffee.
3. Iced Coffee Innovation - Developing new techniques for processing iced coffee to enhance taste and quality.
Industry Implications
1. Food and Beverage - Applying medicinal branding to attract health-conscious consumers to unique food and beverage offerings.
2. Coffee Industry - Exploring pressure-brewing methods to enhance the taste and quality of coffee products.
3. Bottled Beverage - Revolutionizing the production processes of bottled iced coffee to create innovative and improved products.
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