The Rude Health Iced Coffee range is headed to the UK market as a series of chilled, dairy-free refreshments for consumers to pick up this spring instead of beelining to their nearest cafe for a caffeine boost. The drink range consists of two options including the Oat Latte iced coffee and Mocha iced coffee flavors, which are both organic, dairy-free and have no added sugar. The drinks are reported to be non-ultra processed foods (UPFs) with no artificial thickeners or additives in the mix, while the coffee used is sustainably sourced from farms in Latin America.
Head of Innovation & Sustainability Bertel Haugen commented on the Rude Health Iced Coffee range saying, "At Rude Health, we’re passionate about quality ingredients. Just as we source the best oats, almonds, and coconuts for our milks, we take the same care with our coffee. We use only organic Arabica beans for their smooth, complex flavor, grown sustainably on certified organic farms in Latin America, ensuring biodiversity protection. And our coffee is cold-brewed for a naturally smooth, subtle taste vs the standard hot brewing method."
What's Driving This Trend
- Sustainable Coffee Sourcing
- The focus on organically grown Arabica beans highlights a shift towards ethically sourced coffee solutions.
- Dairy-free Beverage Innovation
- A rise in plant-based alternatives is propelling the demand for dairy-free ready-to-drink chilled beverages.
- Minimal-processing Movement
- Products with no added sugars or artificial thickeners cater to consumer preferences for minimally processed foods.
Who This Affects Most
- Plant-based Beverages Industry
- The dairy alternatives market expands with innovative offerings like oat and almond milk-based beverages.
- Ethical Coffee Farming
- Commitment to using sustainably sourced coffee beans underscores an evolving interest in environmentally responsible farming techniques.
- Ready-to-drink Coffee Market
- Convenience-driven consumers fuel growth within the pre-packaged iced coffee sector, emphasizing ease without sacrificing quality.
