Rude Health has officially debuted the new 'No Sugars Oat' and 'No Sugar Almond' dairy-free beverages. The new products were made in response to a consumer desire for ingredient lists that are clean and natural, as well as interest in cutting back on or eliminating sugar. 'No Sugars Oat' was developed by adjusting the manufacturing procedure to prevent the release of sugar from the oats. Instead, almonds naturally sweetened the product, so no extra sugars are required.
"[...] [Health] is very close to my heart – we are called Rude Health after all – and creating a flavourful milk with absolutely no sugar helps to further our goal of making healthy eating a celebration not a sacrifice. It’s also a great technical achievement for the team. All grains contain some sugar, naturally, so the challenge of making a delicious creamy milk out of them without getting any of the sugars from them is something I’m very proud of,"commented Founder Camilla Barnard.
Image Credit: Rude Health
What's Driving This Trend
- Organic Dairy-free Drinks
- The rise of consumer demand for clean, natural ingredients has led to innovation in dairy-free alternatives using organic ingredients.
- No-sugar Beverages
- The increasing emphasis on reducing sugar intake in diet is prompting innovation in the development of no-sugar beverages made with natural sweeteners.
- Innovative Manufacturing Processes
- Developing new manufacturing methods to create healthy, organic and no-sugar beverages presents a challenging but rewarding opportunity for businesses to set themselves apart in a crowded market.
Who This Affects Most
- Food and Beverage
- F&B startups can capitalize on the trend of healthier, organic products and incorporate naturally sweetened no-sugar beverages into their offerings to capture a niche market.
- Natural Sweetener Industry
- As the demand for no-sugar beverages continues to grow, there is a good opportunity for natural sweeteners such as almond to gain more traction.
- Manufacturing
- The need to develop new manufacturing techniques to create no-sugar dairy-free beverages presents an opportunity for the manufacturing industry to invest in innovative processes.
