Versatile Oat Beverages

This 'Oatly' Range Features Whole, Semi and Light Versions

Oatly UK has launched a delicious range of oat beverages that are completely free of dairy and soy, and can be used for a variety of applications in the home kitchen.

For example, the 'Oat Drink Whole' is designed to function as a straight swap for whole milk, and can be used from everything from straight-up drinking to cooking and baking. Elsewhere, the 'Light' version of the oat drink is completely devoid of oils. Rather, it relies on the natural fat and genuine smoothness of oats, and is therefore ideal for people looking for a low-fat vegan milk alternative to use in cereals, overnight oat recipes and smoothies. Meanwhile, the 'Semi' oat drink sits in the middle and is also ideal for a range of culinary applications in the home.

These oat beverages are high in calcium, vitamin B12 and vitamin D, and are free of added sugar and sweeteners.

“We want to make it easy for people to swap in plant-based for dairy in their diets, and that means designing products that require zero compromise on taste, performance, or nutrition," stated Oatly UK's general manager Bryan Carroll.

Image Credit: Oatly

Plant-based Milk Alternatives
Oat-based milk alternatives are becoming increasingly popular as consumers seek out dairy-free options with high nutritional value.
Versatile Food Products
Food products that can be used in a variety of applications and cooking methods offer convenience and flexibility for consumers.
Healthy Convenience Foods
Healthy and nutrient-dense food options that are also convenient and easy to prepare are gaining popularity among busy consumers.

Industries Being Reshaped

Plant-based Foods
As more consumers look to reduce or eliminate animal products from their diets, there is a growing demand for innovative plant-based food options.
Beverage
The beverage industry has an opportunity to capitalize on the increasing popularity of plant-based milk alternatives by developing new and appealing products.
Health and Wellness
Incorporating healthy and nutrient-dense ingredients into food and beverage products can appeal to consumers seeking to improve their overall health and well-being.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 36%
Freshness 17%