The Oat Drink from The Wessex Oat Company is a new range of plant-based beverages from Framptons crafted with British-farmed oats that responds to increased calls for locally sourced food products.
The drink comes in four flavor varieties including Caramel Latte, Chocolate, Oat Latte and Unsweetened, which are each suited for enjoyment on its own or as an addition to a recipe, depending on preferences. The drinks respond to the popularity of ready-to-drink coffee products and are great for using in a variety of blended beverage recipes like smoothies or shakes.
Managing Director at Framptons Andrew Rimell spoke on The Oat Drink from The Wessex Oat Company saying, "We’re not only introducing a product but also advocating for a sustainable future and supporting the cherished tradition of British farming. The Wessex Oat Company range offers retailers, wholesalers and discounters an opportunity to align with consumer demands for ethical, sustainable, and delicious plant-based options at affordable prices below the level of the major brands, giving an own label equivalent value proposition.”
What's Driving This Trend
- Locally-sourced Ingredients
- The Wessex Oat Company utilizes British-farmed oats to fulfill consumer preferences for local and sustainably sourced food products.
- Flavored Plant-based Beverages
- The drink line offers diverse flavors such as Caramel Latte and Chocolate, catering to varied taste preferences in the plant-based market.
- Ready-to-drink Coffee Alternatives
- These oat drinks align with the growing trend of convenient, ready-to-drink coffee alternatives that double as ingredients in blended recipes.
Who This Affects Most
- Plant-based Food and Beverage
- Businesses in this sector can leverage the increasing demand for ethical and sustainable dietary products that also offer varied flavor profiles.
- Local Agriculture
- There is significant potential for growth in sourcing and promoting locally farmed ingredients to meet consumer calls for locally-produced goods.
- Ready-to-drink Beverages
- This industry can capitalize on the popularity of convenient, on-the-go drink options that also provide functional benefits and diverse uses.
