Tea-Targeted Oat Milks

Glebe Farm Foods PureOaty Tea-rrific Oat is Formulated Specifically for Tea

The Glebe Farm Foods PureOaty Tea-rrific Oat drink is a new plant-based milk product making its way to the UK market to help fill a gap that exists when it comes to beverages specially formulated for tea. The drink is crafted with its inferred oat-based recipe and is characterized by its superior formulation that will work well for tea drinkers looking to elevate their cuppa with a touch of plant-based creaminess. The product is arriving in October at Morrisons where shoppers can pick it up for £2.09 per carton.

Owner and Managing Director Philip Rayner spoke on the Glebe Farm Foods PureOaty Tea-rrific Oat drink saying, "Our team has worked tirelessly to perfect this product, and we believe it will set a new standard for oat drinks in tea. With ‘Tea-rrific’, we’re not just offering an alternative; we’re offering a superior choice that caters to all tea lovers, including those with gluten sensitivities.”

Specialty Plant-based Milks
Targeting niche needs like tea-lovers' preferences, products such as PureOaty Tea-rrific Oat drink underscore a shift toward specialized plant-based milk formulations.
Tea Enhancement Solutions
Innovative options like Tea-rrific Oat drink present unique opportunities to enhance traditional tea-drinking experiences with tailored ingredients.
Gluten-free Dairy Alternatives
Products like PureOaty Tea-rrific Oat drink highlight the growing demand for gluten-free options in the plant-based milk market, meeting dietary restrictions head-on.

Industries Being Reshaped

Plant-based Beverages
The PureOaty Tea-rrific Oat drink epitomizes the evolving plant-based beverage industry which continues to introduce diverse and specialized products.
Tea and Infusions
The tea industry benefits from innovations like the PureOaty Tea-rrific Oat drink that cater specifically to the unique requirements of tea preparation.
Gluten-free Products
Gluten-free products are expanding rapidly, with items like the PureOaty Tea-rrific Oat drink providing new, inclusive choices for consumers with dietary restrictions.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 27%
Freshness 32%