The Coconut Collab M!LK™ is a new coconut-based product from the Britain-based brand perfect for coffee and tea drinkers like to incorporate into their daily routine.
The plant-based product is reported to look and behave just like traditional dairy milk, and won't split when warmed or alter the taste of teas. The product is also great for use in smoothies, cereals or virtually anything else that calls for conventional milk. The product its arriving initially as an Ocado exclusive where shoppers can pick up one-liter cartons for £2.35 each.
Founder James Averdieck spoke on The Coconut Collab M!LK™ saying, "We know that one in three Brits are drinking plant-based milk, however we also know that almost every variant currently available on supermarket shelves influences the taste profile of the end product – whether this is a cup of tea or a bowl of cereal. That is until now, with M!LK™ offering our customers an unrivalled and uncompromising plant-based milk alternative that we can’t wait for them to try.”
Key Themes Behind This Trend
- Plant-based Milk Alternatives
- The Coconut Collab M!LK™ is a disruptive innovation opportunity in the plant-based milk category, offering a coconut-based alternative that behaves just like traditional dairy milk.
- Non-dairy Milk for Hot Beverages
- The Coconut Collab M!LK™ presents a disruptive innovation opportunity by providing a plant-based milk product that won't alter the taste or split when warmed, making it perfect for hot coffees and teas.
- Versatile Milk Substitute
- The Coconut Collab M!LK™ offers a versatile dairy milk substitute that can be used in a variety of applications, including smoothies, cereals, and other recipes calling for conventional milk.
Where This Applies
- Plant-based Food and Beverage
- The Plant-Based Coffee-Ready Milk trend highlights opportunities for disruptive innovation in the plant-based food and beverage industry by offering a coconut-based alternative to traditional dairy milk.
- Non-dairy Beverage Manufacturing
- The Coconut Collab M!LK™ introduces disruption in the non-dairy beverage manufacturing industry by providing a product that mimics the behavior of traditional milk when heated.
- Alternative Dairy Industry
- The emergence of products like The Coconut Collab M!LK™ presents a disruptive opportunity within the alternative dairy industry, as it offers a versatile milk substitute without altering the taste of hot beverages.
