Wicked Kitchen is expanding its assortment of flavor-first, convenient, plant-based food products by venturing into the vegan plant milk category with Soya, Oat, Coconut and Almond milk alternatives. These barista-quality blends are boosted with potassium and Vitamins B, B12 and D, and they boast textures that are optimized for creating extra-frothy beverages.
These versatile alternative milks are not just great for adding to coffee (hot or cold) and smoothies, they can also be used to make nutritious morning meals when poured over cereal or used to prepare hearty overnight oats.
"Barista" branding conveys that consumers will be able to make their own cafe-quality drinks from the comfort of home, which speaks to foodies who want to invest in products that they know will perform in the way they desire.
Key Themes Behind This Trend
- Barista-quality Plant-based Milks
- The rise of barista-quality plant-based milk alternatives presents an opportunity for companies to enter the vegan dairy market and provide premium products for coffee enthusiasts.
- Boosted Nutritional Content
- The integration of vitamins and minerals in plant-based milk alternatives not only caters to health-conscious consumers but also provides opportunities for companies to market functional food products.
- Versatility in Application
- The versatility of plant-based milk alternatives, such as using them for cereal, smoothies, and overnight oats, creates an opportunity for companies to cater to multiple meal occasions and expand usage beyond just coffee beverages.
Where This Applies
- Plant-based Milk Alternatives
- Companies producing vegan plant-based milk alternatives can capitalize on the increasing demand for dairy-free options that cater to health, ethical, and environmental concerns.
- Coffee and Specialty Beverages
- Coffee shops and restaurants can expand their menu offerings and cater to the growing demand for premium plant-based milk alternatives by partnering with companies that provide barista-quality products.
- Functional Foods
- Companies can enter the functional food market with the usage of barista-quality plant-based milk alternatives that are fortified with vitamins and minerals to cater to health-conscious consumers.
