Lightly Textured Oat Milks

PureOaty Creamy & Enriched is Made with 100% British Oats

PureOaty Creamy & Enriched from Glebe Farm Foods is a gluten-free oat drink crafted with premium ingredients to give it a high-quality taste and texture to work well in a variety of scenarios.

The oat drink is made with 100% British oats along with just a few additional ingredients, while also featuring an enriched recipe with vitamins B12, B2, D and folic acid in the mix. The drink is characterized by its light, fresh profile that maintains a strong flavor to position it firmly as a great alternative to conventional milks or other milk-like beverages on the market.

PureOaty Creamy & Enriched is the winner of the Gold Award at the Free From Awards 2024, which will no doubt catch further attention from consumers.

Enriched Plant-based Milks
Emerging trends in the plant-based milk sector now feature fortified options with added vitamins and minerals, enhancing their nutritional value for health-conscious consumers.
Sustainability-driven Ingredients
The use of locally sourced, sustainable ingredients such as 100% British oats reflects a growing trend towards minimizing environmental impact in product formulations.
Gluten-free Alternatives
An increasing demand for gluten-free products is driving innovation in dairy alternatives, offering options that cater to dietary restrictions without compromising taste or texture.

Who This Affects Most

Dairy Alternatives
The dairy alternative industry is expanding rapidly as more consumers seek plant-based milk options that offer similar taste and nutritional benefits to traditional dairy.
Health and Wellness
The health and wellness industry is seeing a surge in products enriched with vitamins and minerals, catering to consumers who are focused on optimizing their nutritional intake.
Sustainable Food Production
Sustainable food production is becoming a critical focus area, with companies prioritizing locally sourced and environmentally friendly ingredients in their products.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 58%
Freshness 29%