Oat-Powered Breakfast Products

These New Products from MOMA Foods Come in Five Options

MOMA Foods has announced a series of new products that are headed to the UK market this fall to provide consumers with a series of options that don't skimp on taste, quality or convenience. The brand is debuting a total of five new products including the Salted Maple & Hazelnut Oat Drink, Pistachio Oat Drink, Immunity Support Oat Drink, Oat Chai Latte and the Banana & Peanut Butter Protein Porridge. The various products build on the continued popularity of oat-based food products as consumers seek out options that are creamy and indulgent yet nutrition-minded.

Marketing Director Natasha Thompson spoke on the new MOMA Foods products saying, "Consumers want flavour, function and quality from oats, and our latest launches deliver on all three. We’re giving retailers category-driving innovation, while staying true to our commitment to UK-grown oats and extraordinary taste.”

Functional Food Products
Functional food products incorporating health-boosting ingredients are gaining traction as consumers prioritize wellness alongside taste and convenience.
Plant-based Beverages
Plant-based beverages continue to disrupt the market, appealing to the growing demand for dairy-free, nutrient-rich drink options.
Flavorful Nutrient-rich Innovations
Flavorful nutrient-rich innovations are capturing consumer interest, offering indulgent yet health-conscious alternatives to traditional breakfast items.

Where This Applies

Health-focused Consumer Goods
The health-focused consumer goods industry is being reshaped by products that blend indulgence with nutritional benefits, catering to informed and health-aware shoppers.
Plant-based Foods
In the plant-based foods industry, innovation thrives on the development of sustainable, flavorful, and functional offerings that meet diverse dietary preferences.
Beverage Manufacturing
Beverage manufacturing is experiencing rapid transformation as companies create novel products that emphasize plant-based ingredients, flavor diversity, and added health benefits.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 53%
Freshness 62%

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