AG Barr is a UK-based soft drinks company. The brand recently made an acquisition deal with MOMA to take over its porridge and plant-based milk business in three years. The companies agreed on an initial 60% equity stake. AG Barr will take its drinks brands, including IRN-BRU, RUbicon, and Funkin, into the oat-based and plant-based milk industry through the MOMA acquisition.
The soft drinks company ventures into healthy oat-based products as plant-based dairy products quickly gain popularity in the UK. Based in Deptford, London, MOMA uses high-quality oats for its porridge and milk production, situating itself as the UK's third-largest oat milk brand. The acquisition will continue MOMA's commitment to providing quality dairy alternative products to the UK's growing plant-based consumers.
Image Credit: MOMA
What Makes This Trend Stand Out
- Plant-based Milk
- As the trend of plant-based dairy products continue to gain popularity, businesses can focus on creating high-quality and innovative plant-based milk alternatives.
- Acquisition in Health Food Industry
- As seen in AG Barr's recent acquisition of MOMA for its oat milk and porridge products, businesses can explore opportunities to expand their portfolio in the health food industry through strategic acquisitions.
- High-quality Oat-based Products
- As demonstrated by MOMA's successful business model, there is a growing demand for high-quality oat-based products, presenting opportunities for innovation in this area.
Sectors Adopting This
- Soft Drinks
- As AG Barr expands into the oat-based and plant-based milk industry through its acquisition of MOMA, soft drink companies can explore diversifying their product lines into the health food industry.
- Dairy Alternatives
- With the growing popularity of plant-based dairy alternatives, businesses can focus on research and development to create innovative and high-quality dairy alternative products.
- Oat-based Products
- As the UK's third-largest oat milk brand, MOMA's success demonstrates a growing demand for high-quality oat-based products, presenting innovation opportunities for businesses in this industry.
