Rude Health Chilled Soya Has a Gluten-Free, No Added Sugar Recipe
Michael Hemsworth — February 5, 2025 — Lifestyle
References: rudehealth & naturalproductsonline
The Rude Health Chilled Soya drink has been unveiled by the brand as a new fortified plant-based milk product perfect for consumers to try out as part of their morning routine. The soy milk is expected to be right at home within the existing range that includes Oat, Almond and Coconut varieties, and is made with just four ingredients: spring water, soy beans, calcium carbonate and sea salt. The drink is thus right in calcium and versatile enough to be used in a wide range of recipes or meals, while also having a no-added-sugar recipe with a gluten-free profile to boot.
Head of Marketing Sam Maguire spoke on the Rude Health Chilled Soya drink saying, "We have had an increasing number of requests from people to Rude Health to make a Soya Drink with calcium, so we decided to look into developing this drink to sit alongside our other calcium fortified drinks. There are a large number of people who choose Soya but currently there are no options that are ‘clean deck’ products fortified with calcium, so we set out to fill that gap!”
Head of Marketing Sam Maguire spoke on the Rude Health Chilled Soya drink saying, "We have had an increasing number of requests from people to Rude Health to make a Soya Drink with calcium, so we decided to look into developing this drink to sit alongside our other calcium fortified drinks. There are a large number of people who choose Soya but currently there are no options that are ‘clean deck’ products fortified with calcium, so we set out to fill that gap!”
Trend Themes
1. Calcium-fortified Plant Milks - The growing demand for calcium-enhanced plant-based beverages signifies a shift towards nutritionally fortified alternatives to traditional dairy products.
2. Clean Label Consumer Preferences - An increasing number of health-conscious consumers are gravitating towards 'clean deck' products with minimal ingredients, signifying a noteworthy shift in consumer expectations.
3. Gluten-free and Sugar-free Innovations - The development of gluten-free, no-added-sugar plant-based milks exemplifies the push for healthier beverage options in the market catering to specific dietary needs.
Industry Implications
1. Plant-based Beverage Industry - The introduction of calcium-enhanced soy milk underlines potential growth and diversification within the plant-based beverage sector, emphasizing innovation in health-focused products.
2. Functional Food and Beverage Industry - With consumers prioritizing nutritional benefits, the success of fortified soy milk showcases opportunities for growth in the functional food and beverage market.
3. Health and Wellness Industry - The emphasis on clean label and nutrient-rich alternatives indicates a broader trend in the health and wellness industry seeking to expand offerings that cater to lifestyle and dietary preferences.
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