Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Starbucks is Adding Colored Blended Beverages To Its Secret Menu

 - Jul 6, 2016
References: starbucks & foodiggity
Starbucks often releases new drink additions to its secret menu, and the cafe chain has added an array of colorful blended beverages that come together to form a rainbow. Each drink takes a different technicolor hue and are called by the color of the beverage. For example, the 'Pink Drink' is a rosy hue and filled with blended strawberries and cream.

The drinks are available to those who know what to ask for when ordering, and the names of the beverages are incredibly simple. The menu contains five drinks including the Pink, Blue, Green, Purple and Yellow Drink -- each made with corresponding fruit flavors, ice and creams.

The effect of releasing a series of drinks rather than one or two individual ones is a way food brands can increase the awareness and popularity of the beverages, prompting consumers to try them all.