Starbucks often releases new drink additions to its secret menu, and the cafe chain has added an array of colorful blended beverages that come together to form a rainbow. Each drink takes a different technicolor hue and are called by the color of the beverage. For example, the 'Pink Drink' is a rosy hue and filled with blended strawberries and cream.
The drinks are available to those who know what to ask for when ordering, and the names of the beverages are incredibly simple. The menu contains five drinks including the Pink, Blue, Green, Purple and Yellow Drink -- each made with corresponding fruit flavors, ice and creams.
The effect of releasing a series of drinks rather than one or two individual ones is a way food brands can increase the awareness and popularity of the beverages, prompting consumers to try them all.