There are countless juice blends on the market and brands are having to become increasingly creative in order to remain as competitive as possible.
A particularly interesting juice blend called 'Serious Smoothies' provides consumers with everything they need in order to create a smoothie at home. The products offer individually packaged collections of frozen fruit, nuts and vegetables that can be taken out and mixed with water or juice in order to make a smoothie that consumers can make to drink at home, or on the go.
Another interesting example is the 'Beebnb' bee sanctuary, which is marketed as a DIY hotel for bees. The Beebnb holds a collection of six juices and when it is no longer needed for that purpose, it can be transformed into a bee habitat that people can place outside of their houses.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
