'Protein Punch' is a healthy beverage from Savse that takes inspiration from the refreshing flavors of the tropical Piña Colada. Coconut, pineapple and lime are key ingredients in this vegetarian-friendly smoothie, as are vanilla, maca superfood powder and whey protein.
As well as being intriguing for its flavor, Savse notes that Protein Punch "is the UK’s first cold-pressed protein drink preserved using HPP," or High Pressure Processing, which means that there is no heating, pasteurisation or sugars added during processing.
This protein-packed smoothie is just one of the many food and beverage products that are emerging to provide an on-the-go way to supplement what may be missing from a consumer's main meals throughout the day.
What's Driving This Trend
- Cold-pressed Protein Drinks
- Cold-pressed protein drinks are an emerging trend that offers a healthy and convenient way to supplement daily meals while preserving the nutritional values of ingredients.
- Superfood Smoothies
- Superfood smoothies are a popular trend that combines fruits, veggies, and nutrient-dense ingredients to create a nutritious and delicious beverage.
- High Pressure Processing (HPP)
- High pressure processing (HPP) is a disruptive trend that offers an innovative preservation method to produce fresh, minimally-processed food and beverage products that retain their nutritional value and taste.
Who This Affects Most
- Beverage Industry
- The beverage industry can take advantage of the growing demand for healthy and convenient on-the-go drinks powered by cold-pressed protein and superfood ingredients.
- Health and Wellness Industry
- The health and wellness industry can tap into the trend towards organic and functional ingredients to create innovative products that cater to the needs of health-conscious consumers.
- Food Preservation Industry
- The food preservation industry can leverage the benefits of high pressure processing (HPP) to extend the shelf life of minimally-processed, nutritious food and beverage products without the need for heat, additives, or preservatives.
