In a vegan or vegetarian diet it can be difficult to obtain probiotics and healthy digestive bacterias that are commonly found in animal-based products such as yogurt, which is why the Suja Juice Co. has put together a line of cold-pressed plant-based probiotic drinks made with vinegar. The drinks contain colony forming bacteria designed to naturally improve gut health and aid in overall digestion the same way animal-based probiotics do.
The Suja Juice Co. Drinking Vinegar beverages contain a base of apple cider vinegar that is fermented along with cold-pressed juice flavors. The cold-pressed method reserves a high amount of nutrients from the produce, while adding a sweet flavor such as strawberry, balsamic, ginger and lemon to offset the sharp bitterness of the vinegar.
What's Driving This Trend
- Plant-based Probiotics
- Opportunity for developing more plant-based probiotic products in order to cater to vegan and vegetarian diets.
- Cold-pressed Drinks
- Potential to explore the use of cold-pressed methods in creating beverages to preserve nutrients and flavors.
- Fermented Foods
- Increased focus on fermented foods as a way to naturally improve gut health and digestion.
Who This Affects Most
- Beverage
- The beverage industry can leverage the popularity of cold-pressed drinks and fermented foods by developing innovative plant-based probiotic beverages.
- Health and Wellness
- The health and wellness industry can benefit from incorporating plant-based probiotics and fermented foods into products that promote gut health.
- Vegan and Vegetarian
- Vegan and vegetarian food companies can explore the creation of plant-based probiotic products to provide their customers with more diverse options.
