This youthful juice branding was designed to emphasize healthy ingredients for parents while also appealing to children.
The 'Cocolade' packaging was created by creative agency 'Copo' and comes in the form of triangular cardboard boxes that offer an interesting alternative to the rectangular-shaped boxes that are used to hold juice. The juices were created with healthy ingredients and are offered in familiar flavors that include apple, fruit punch and pink lemonade. The branding on these youthful juices features bold colors and quirky illustrations of whimsical characters that are likely to be amusing to children.
This brand has created a product that manages to please two different demographics -- parents who are careful about what they feed their kids and children that will likely to enjoy the graphics on these products.