What is the trend of specialty prize cards?

Including autographed and game-worn jersey cards can significantly boost collector interest and engagement.

What is the trend of lenticular card collections?

Combining childhood and professional images of NHL stars provides a unique visual appeal and storytelling element.

What is the trend of golden prize experiences?

Offering exclusive experiences such as meeting top players or attending major events creates a high level of excitement and fan loyalty.

What are the implications for the sports memorabilia industry?

This sector can see a rise in demand as limited edition and specially customized items attract serious collectors.

What are the implications for the mobile gaming industry?

Incorporating predictive games via mobile apps can boost user engagement and create new revenue streams.

What are the implications for the event marketing industry?

Creating exclusive sporting event experiences can drive brand engagement and offer unique promotional opportunities.

Anniversary Edition Hockey Cards : NHL® Hockey Card

Anniversary Edition Hockey Cards

Tim Hortons Debuts an Anniversary Edition of Its Nhl® Hockey Card

Kalin Ned — October 8, 2024 — Marketing

References: newswire

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Tim Hortons has introduced the 10th anniversary edition of its NHL® Hockey Cards. This year’s set was produced by Upper Deck and includes 120 base cards along with several mini-collections, such as lenticular cards featuring NHL stars during their childhood and professional careers. A key draw for collectors is the chance to find specialty prize cards, which include autographed cards by players like Sidney Crosby or cards containing pieces of game-worn jerseys from stars like Connor McDavid and Auston Matthews. Additionally, golden prize cards offer experiences like a trip to meet Sidney Crosby or attend the 2025 Stanley Cup® Final.

The return of the Tims NHL® Hockey Challenge™ through the Tim Hortons app gives participants a chance to win daily and monthly prizes by predicting player performances, with a season-end grand prize of a 2025 Hyundai Tucson.

Image Credit: Tim Hortons

Trend Themes

Specialty Prize Cards — Including autographed and game-worn jersey cards can significantly boost collector interest and engagement.
Lenticular Card Collections — Combining childhood and professional images of NHL stars provides a unique visual appeal and storytelling element.
Golden Prize Experiences — Offering exclusive experiences such as meeting top players or attending major events creates a high level of excitement and fan loyalty.

Industry Implications

Sports Memorabilia — This sector can see a rise in demand as limited edition and specially customized items attract serious collectors.
Mobile Gaming — Incorporating predictive games via mobile apps can boost user engagement and create new revenue streams.
Event Marketing — Creating exclusive sporting event experiences can drive brand engagement and offer unique promotional opportunities.

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