Tim Hortons has introduced the 10th anniversary edition of its NHL® Hockey Cards. This year’s set was produced by Upper Deck and includes 120 base cards along with several mini-collections, such as lenticular cards featuring NHL stars during their childhood and professional careers. A key draw for collectors is the chance to find specialty prize cards, which include autographed cards by players like Sidney Crosby or cards containing pieces of game-worn jerseys from stars like Connor McDavid and Auston Matthews. Additionally, golden prize cards offer experiences like a trip to meet Sidney Crosby or attend the 2025 Stanley Cup® Final.
The return of the Tims NHL® Hockey Challenge™ through the Tim Hortons app gives participants a chance to win daily and monthly prizes by predicting player performances, with a season-end grand prize of a 2025 Hyundai Tucson.
Image Credit: Tim Hortons
What's Driving This Trend
- Specialty Prize Cards
- Including autographed and game-worn jersey cards can significantly boost collector interest and engagement.
- Lenticular Card Collections
- Combining childhood and professional images of NHL stars provides a unique visual appeal and storytelling element.
- Golden Prize Experiences
- Offering exclusive experiences such as meeting top players or attending major events creates a high level of excitement and fan loyalty.
Who This Affects Most
- Sports Memorabilia
- This sector can see a rise in demand as limited edition and specially customized items attract serious collectors.
- Mobile Gaming
- Incorporating predictive games via mobile apps can boost user engagement and create new revenue streams.
- Event Marketing
- Creating exclusive sporting event experiences can drive brand engagement and offer unique promotional opportunities.
