Right now there are just two Canadian teams left in the NHL playoffs and with the Toronto Maple Leafs on thin ice, Tim Hortons is shifting the attention to the Oilers with its new Edmonton Oilers Donut. As Hope Bagozzi, Chief Marketing Officer at Tim Hortons, explains, "The city of Edmonton is rallying behind the Oilers, so it's only fitting that Tims gets in on the action to support the team, and fans, with an official Edmonton Oilers donut to cheer along."
The fan-friendly treat consists of a yeast shell donut filled with Venetian cream, topped with white fondant, and finished with blue and orange sprinkles (the Oilers' team colors). And while fans across Canada are cheering on the Oilers, the new Edmonton Oilers Donut will only be available from participating Tim Hortons locations in and around Edmonton.
Image Credit: Tim Hortons
Why This Trend Is Growing
- Sports Team-themed Treats
- Creating team-themed treats can increase sales and engagement during events or playoffs for avid sports fans.
- Localized Menu Items
- Offering localized menu items can increase brand loyalty in specific regions by catering to local interests and tastes.
- Limited-time Offerings
- Introducing limited-time offerings can create a sense of urgency for customers, encouraging them to visit and purchase before they miss out.
Industries Being Reshaped
- Food and Beverage
- Incorporating sports team-themed treats into the menu can drive sales and attract new customers during major sporting events.
- Sports
- Partnering with food and beverage companies to create team-themed treats can boost fan engagement and provide additional revenue streams.
- Marketing and Advertising
- Developing localized and limited-time menu items can create buzz and generate interest among consumers, leading to increased brand exposure and sales.
