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$21,000 Airplane Seats

Casey Neistat Documented His First Class Journey on an Emirates Airplane

— September 22, 2016 — Luxury
Getting a first class seat on an Emirates airplane costs just over $21,000 -- which is why American YouTube star Casey Neistat was thrilled when he got his business class seat upgraded for free.

After looking into how much the luxury experience was worth, he took out his camera and filmed his 14 hour flight to Dubai. Although he claims that the video wasn't sponsored, his humorous account racked up over 11 million views in a few short days and showed off the very best that an Emirates airplane has to offer.

The decadence never seemed to end for Casey Neistat, who not only had a private room with everything from a bed to a massive TV, but also had access to an expansive menu, a shower and much more. While it's not clear if the airline knew of Casey Neistat's social influence before offering him the free upgrade, it was granted a great advertising opportunity from doing so.
Trend Themes
1. Luxury Airline Experiences - Disruptive innovation opportunity: Develop innovative features and services to enhance the luxury experience on airlines, such as private rooms, expansive menus, and shower facilities.
2. Influencer Marketing - Disruptive innovation opportunity: Collaborate with social media influencers to promote luxury brands and experiences, leveraging their large followings and influence.
3. Viral Content Creation - Disruptive innovation opportunity: Create compelling and humorous content to generate high views and engagement, showcasing unique and extravagant experiences.
Industry Implications
1. Airlines - Disruptive innovation opportunity: Transform the first-class experience by reimagining seating arrangements, introducing state-of-the-art amenities, and providing personalized services.
2. Luxury Travel - Disruptive innovation opportunity: Develop and market high-end travel packages that offer exclusive amenities and experiences, attracting affluent travelers seeking luxury and comfort.
3. Digital Marketing - Disruptive innovation opportunity: Capitalize on the power of viral content through strategic partnerships with influencers, maximizing brand exposure and reaching a wider audience.
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