A Charity Water VR experience was presented at the organization's annual fundraising ball in order to encourage empathy in the form of donations. The immersive and emotional virtual reality film was presented to each of the attendees of the glamorous event, which took place at the Metropolitan Museum of Art in New York City, with each table setting including a Samsung Gear VR headset for viewing the experience.
The event sees 100% of the donations raised the week of sent directly to benefit Charity Water's work in Ethiopia. The film itself transports guests to a scene in Ethiopia where they meet a 13-year-old girl named Selam as she accesses clean drinking water for the first time.
The power of such immersive digital experiences to transport guests has been leveraged by several charitable organizations looking to better communicate the realities of the causes they are championing.