Make-A-Wish International announced that Bandai Namco has partnered with it on its annual global live-streaming event, with Bandai Namco supporting the event with 'Park Beyond,' an upcoming park management title. Each year, Make-A-Wish and its many partners host live streams to raise donations for charity, with the company raising a total of $125,000 USD in 2022 from the gaming community.
This year is expected to be even larger as Park Beyond is an official partner of the event. The game is slated to release this year from Bandai Namco Europe, and it is a physics-defying theme park-building game where players can transcend the limitations of gravity, technology, and money. While the company did not confirm the release date exactly, it is expected to launch corresponding to the Make-A-Wish event, drawing in thousands of viewers across the live streams.
Arnauld Muller, the CEO of Bandai Namco Europe, stated: "With Park Beyond, we've found a perfect match - as both the Foundation and our game are all about making wishes come true! We strive to make seemingly impossible wishes possible in the future!”
Image Credit: Bandai Namco Europe
Key Themes Behind This Trend
- Gamified Charity Events
- Gamifying charity events to raise donations for various causes, such as Make-A-Wish partnering with Bandai Namco's live-streaming event.
- Theme Park Management Games
- Incorporating physics-defying elements into theme park management games, like Bandai Namco's 'Park Beyond'.
- Fundraising Through Gaming Communities
- Generating donations for charity through various gaming communities and events, as Make-A-Wish raised $125,000 USD in 2022.
Where This Applies
- Nonprofit
- Nonprofits can explore the trend of gamifying events to attract more donors and raise awareness for their cause, like Make-A-Wish partnering with Bandai Namco.
- Video Games
- Incorporating philanthropy into video games, such as Bandai Namco's 'Park Beyond,' creates an opportunity for both entertainment and social impact.
- Amusement Parks
- Amusement park industries could explore incorporating physics-defying elements into their park management games, following the example of Bandai Namco's upcoming release 'Park Beyond'.
