Burger King recently began giving away free coupon books to those who donate money to the Burger King McLamore Foundation. While many retailers ask customers if they would like to donate to a cause at the cash register, there is usually little incentive for the customer to agree. Burger King's new coupon strategy aims to encourage more donations by rewarding customers who donate their money.
To take advantage of the promotion, Burger King customers must donate one dollar to the Burger King McLamore Foundation. In exchange, customers will receive a coupon book with six different coupons for free Burger King items. The coupon books include everything from free soft serve cones to free side dishes such as onion rings and French fries. All of the money raised through the promotion will then be funneled directly into the community in the form of scholarships for deserving high school students.